Parents

CARU is pleased to offer the following resources to help parents and educators learn more about advertising and safety on the Internet for children:

• • “Safety on Screen" guide: This overview of children’s Internet safety issues provides basic information, guidance and tips for parents.

• • Online Safety Resources: This listing of outside resources provides information on both Internet safety and advertising literacy.

• • CARU's Self-Regulatory Program for Children’s Advertising: These voluntary industry guidelines enforced by CARU help ensure that advertising to children is accurate, appropriate and not misleading.
  • CARU’s Consumer Complaint Form: Fill out this online form to report advertisements and/or website practices that appear to violate CARU’s Guidelines.

Children's Food and Beverage Advertising Initiative is a voluntary self-regulation program comprising many of the nation's largest food and beverage companies. The Initiative is designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles. Visit CFBAI's page to learn more about the initiative.